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DateLecture
30 January 2019Mad Men & The Artists: How the Advertising Industry Exploited Fine Art
27 February 2019Great Lengths: On the Art & Architecture of Historic Swimming Pools & Lidos
27 March 2019Timurid Carpet Revival and Persian Miniatures - A Carpet ride to Khiva exploring the revival of 15th century Timurid carpet designs from Persian illuminated manuscripts
24 April 2019The Story of The Crystal Palace & The Great Exhibition
29 May 2019Master Masons
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25 September 2019Stripped Naked: The Nude in Art History
27 November 2019Beautiful Monsters: Heroic & Grotesque Armour of the Italian Renaissance
29 January 2020A Tour of Big Ben

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Mad Men & The Artists: How the Advertising Industry Exploited Fine Art Tony Rawlins Wednesday 30 January 2019

How the Advertising Industry has exploited Fine Art - 

Fine Art has provided advertisers and their agencies with a great deal of material to use in their creative campaigns.  Tony describes some of the processes by which these advertisements have been created and why the works of Leonardo da Vinci, Raphael and Michelangelo have been a particularly rich source.  From the Renaissance through to the present day fine art continues to provide opportunities to enhance Brand imagery with admiration, humour, satir and irony.

Tony Rawlins was educated at Highgate School, starting his career in advertising in 1965 as a mail boy in J.Walter Thompson. He graduated through the training system there to become an account director and subsequently worked in a number of agencies before setting up on his own in 1985. There he handled primarily Guinness advertising in Africa and the Caribbean, where he produced many commercials and print ads for them over a period of 15 years. He remains active as a consultant in the industry, but now concentrates on more philanthropic projects - producing a film in the rural villages of Nigeria for the London School of Hygiene and Tropical Medicine. More recently he has completed a sanitation project in Haiti after it was devastated by Hurricane Matthew in 2016.  

He has been a member of The Arts Society for many years. His earlier lecturing experience includes presenting to client groups, sales conferences and students of creative advertising in the UK and overseas. More recently he has been lecturing to Arts Societies in the UK and Europe.